Wednesday, September 8, 2010

5 Marketing Tips For Newbies

Everyone wants to reach out to their prospects and encourage sales as much as they can. Internet marketing and affiliate marketing along with tons of other marketing methods have evolved over time.
As time had it before, we no longer rely on direct mailing campaigns nor do we encourage cold calls. Marketing has taken a leap into what is now called the "internet era."

With the advancement of the worldwide web, marketing has new standards and new procedures.

The real question that we should be focusing on today is, how do we market our products so that we can reach our "potential" target clients?"

There are a variety of ways in which you as a merchant or promoter can effectively market to your potential clients. Reaching those targets can be broken down in 5 very simple and easy steps. We will now look at those steps one at a time and tell you why they are so effective and easy to follow.

1) Market Research: In simple terms, study the potential areas where you wish to advertise and promote your product or service before conducting any form of operation.

This step is crucial as it implements a case study in which you will need to complete before you start reaching your target clients.

2) Brainstorm business plan: Silly right? Wrong! Brainstorming your business plan is the second most effective way where you will save tons of time and money. Map out a process of which you wish to carry out for your business.

Doing a business plan will encourage your credibility and help you map out the process for your entire operations.

3) Prepare your budget: Money is definitely important. You will need to prepare a certain structure in which you can spend in order to promote. With a fixed budget you will be able to move forward with your advertising plans. Without money however, you will need to spend more time finding free ways to promote.

Having funds is a very important part of marketing. For all beginners, being financially prepared is the first step.

4) Specialized Research: This process is similar to market research. Specialized research involves looking into competitors to see how they carry out their promotions and how they hold their target clients. Along with understanding the big players of the industry you wish to pursue, look and analyze their loyalty to their customers and find out how you can make your product or service appeal.

This will help you prepare mentally a mindset that is determined to outweigh the competition in your own uniqueness.

5) Process your marketing: This is the final step of the five, but the first of the marketing concepts. Processing your marketing material includes a few very simple things such as; website preparation, banner ads, PPC (pay per click), article marketing, social bookmarking, directory submission, search engine submission, and social networking.

These are the most guaranteed methods that helps the process of your marketing improve drastically.

Bare in mind that these methods of preparation and operations can be directed towards any forms of promoting, either your own product or even as an affiliate. Having these 5 steps essentially completed will help you move forward prepared and ready to accept your clients and ultimately your profits as well.


How Internet Marketing Can Generate Traffic to a Website

Internet marketing has provided us a fast and effective way to promote just anything. The scope and the reach provided by internet marketing is one of the prime reasons for its huge success.
If we compare the agility of internet marketing with the other forms of marketing, we can surely say that internet marketing is far more agile and effective than other forms of marketing. At present it is gaining popularity with considerable speed, and it will be the most preferred platform for marketing in the future for sure.

For internet marketing it is important that you must develop a website for your company or organization, and it should be quite effective and attractive. Once you have completed the designing of the website, your prime task will be to make the website popular and easy accessible. To increase the popularity of a website it is important to increase the traffic rate of the website. Traffic rate determines the webpage ranking of your website. More is the traffic rate of your website higher will be the popularity of your website. There are two ways to increase the traffic rate of a website. The first way is to go for the SEO method. And, the second one is the PPC, the more efficient and effective. Search Engine Optimization is the art of using the proper keywords in the right way to increase the traffic of a website. An SEO expert can provide you the details about this form of internet marketing. PPC means pay per click, which is faster than SEO in terms of yielding results.

Pay per click is more about visual ads and links. When a visitor clicks on the link, he/she gets some fee from the owner of the website. When a company gets more number of visitors, it automatically increases the popularity of the website. It helps the website to maintain a high rank in the webpage list of search engines. It means that when a person search about some keywords related to the website, the result generated by the search engine also displays that particular website. So the chances are always higher that targeted customers will visit your website. It means that you will be able to expand the customer base. Once your website becomes famous, it becomes easy for you to boost up the growth of your business.

Pay per click is not only beneficial for the owner of the website, but also for the visitors as well. It has become a very good way to earn some money right from the comfort of home. People love to earn money through this business, which has resulted in the huge success of this form of internet marketing.


Building Your Online Business Personality

If you read my previous article on self branding then you know a good domain name is a great start to driving traffic to your website and can help build your online business personality.

Taking the time to choose a website with your name, your business name and what your business offers or any combination of those three is the same as laying a strong foundation for a building that will be the headquarters for a multi-billion dollar company.

How people perceive in you in real life is the same as how you want them to perceive you online and the key to having a success online business is being perceived as a PROFESSIONAL!

So if you haven't done so, take the time right now to think of some domain names before you continue reading this article.

Okay, so in continuation to build your online business personality you need a LABEL.

A LABEL is a small description that defines you whenever you post on a blog, forum, article or social media site. Your label shares who you are, what you do and what you can offer to others. It's like a note about the author on the back of a book cover. For you it's an online business card with your credentials and photo.

Let's say you're reading a forum on business platforms by two different people. Both of their articles make sense. They both provide good point of views and they both have references to business articles and books. Which person would you be more akin to follow in a business venture? The one signed:

Michael Turner with no label...

Or the one signed:

Jason Lee

With over a decade of experience building multiple online businesses, Jason Lee has created a system that has revolutionized online marketing and has helped others create massive streams of income with minimum amount of work. To become a student of Mr. Lee's.....

The smallest additional amount of work and effort can create more results and cultivate bigger rewards.

How do you feel when someone you don't know approaches you and starts asking questions about who you are and what line of work you do?

Shy? Nervous? Overzealous? Clumsy? Worried you'll say the wrong thing?

How would you feel if every time someone spoke to you they could see your business credentials, acknowledgments and achievements?

Relaxed? Talkative? Self-assured? More confident? Excited?

Now, how would you feel if people approached you and not only knew who you were and what your business could do for them, but wanted to join your business right now?

I know I would feel... ECSTATIC!

You want to create a label that does that for you!

Your label needs to grab people's attention so not only would they want to know more about you, but they want to follow all your writings, videos and learn your business as well.

Doing this will drive more and more traffic to your website, boosting your business and thereby increasing your online credibility and adding more ammunition to your label.


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